The first DIY voice assistant

The first DIY voice assistant

After several months of research, conducted with thousands of customers and employees, Castorama was launched Hi Casto, The first DIY voice assistant. This new feature, which can be found in the Castorama mobile app, is revolutionizing self-learning, thanks to video lessons that are fully voice-controlled. Hello Casto combines artificial intelligence and voice recognition, demonstrating the brand’s commitment to providing innovative ways to assist customers with their home improvement projects.

Hello Casto, a unique innovation that simplifies the lives of DIYers

While the French are increasingly likely to make improvements to their homes, some are abandoning their projects out of fear or lack of knowledge. With this in mind, Castorama has provided its customers with a practical and innovative tool, which offers unprecedented ease of use: video search and control by voice. To develop this service, Castorama has partnered with Razorfish, experts in user experience, technology and value creation.

Integrated into the Castorama Android app, the Hello Casto voice assistant guides and encourages users throughout home improvement projects with voice-activated educational videos. Once in the app, saying the two magic words “Hello Casto” will start your journey to find your tutorial. You can also use voice recognition to adjust the video volume, review or skip a step and then pause. 53 videos already available covering floor, wall and bathroom projects; Categories that are in high demand by customers today. New content and functionality will be added to Hello Casto over the coming months.

With Hello CastoAnd the Castorama enhances the range of support solutions already available to its customers, be it 92 stores (more than 11,000 expert advisors, free discount, etc.), e-commerce site (more than 750 buying guides and tutorials) or through its online magazine 18h39.fr (More than 10,000 step-by-step tutorials) or youtube channel (More than 300 educational videos).

Customer experience is at the heart of the new service strategy

Castorama is the brand that supports its customers in France through all changes in their lives in a positive and responsible manner. For many years, Kasturama listened to the people of France to understand them better. This knowledge of customer needs led to the emergence of innovation projects developed by the company. This is how Castorama is modernizing itself by digitizing its services, offering solutions to simplify the lives of DIYers and allow them to carry out their projects with ease.

The brand is still in this process of testing and learning and recently launched several new services for its customers:

  • Implementation of kitchen projects remotely with a specialized team
  • Motor vehicle rental offered online
  • Keys cut 100%
  • Augmented reality with Meta to help our customers stand out

Roman Rollo, Director of Marketing, Digital and Customer at Castorama He said, “The customer is the core of our service strategy. The Hello Casto app, a true innovation to use, was developed with the aim of democratizing DIY and improving the customer experience. Simplicity is the best word to use to describe this tool. With Hello Casto, we are once again demonstrating the innovative capabilities of the brand and our teams committed to supporting our customers through all changes in their lives.”

To discover the Hello Casto voice assistant, visit: https://www.castorama.fr/hello-casto.

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About Kasturama

Castorama is a brand owned by the Kingfisher Group, an international DIY and home improvement company with more than 12,000 employees and 92 stores in France. Change moves us forward. Our vision for change is at the core of our commitment: making every change in life an opportunity to make life better. We accompany the French in a positive and responsible way in their changing lives. We help them live better and move towards a healthier and more sustainable home. For more information visit www.castorama.fr.

Media contact:

Edelman Agency: 06 26 91 02 53 [email protected]

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