BOBA CHiC offers a range of innovative award-winning tea drinks and DIY bubble tea sets that enable everyone to enjoy boba tea as they like, anywhere, anytime.
Taichung, TaiwanAnd the September 19, 2022 /PRNewswire/ — The award-winning Taiwanese brand BOBA CHiC today announced the launch of its global sales and operations. With over two decades of experience in the bubble tea industry as a leading manufacturer and seller, BOBA CHiC will now serve more than 60 countries across the US, EU, AU and Asia Pacific.
“We are excited to take this leap to bring our range of innovative tea drinks to the world. This is a natural step forward; we believe that geographical boundaries are fading daily in a digital world first. We want to take advantage of this ecosystem and offer some of our award-winning tea and bubble tea combinations to everyone so they can of enjoying boba tea whenever and wherever they like,” the founder shared, Mindy Jen.
This expansion could not come at a better time for BOBA CHiC, as the global bubble tea market size is expected to grow from 2.02 billion US dollars in 2019 to 3.39 billion US dollars By the end of 2027which showed a compound annual growth rate of 7.2 percent during this period.
An agile approach to the pandemic has given entirely new wings.
In 2020, when the pandemic hit, businesses around the world were affected, and BOBA CHiC was no exception. However, the company has taken an agile approach. Quickly adapted to the profile ECAn e-commerce model that transforms hand-shaken boba drinks into DIY kits that enable everyone to drink whenever and wherever they want.
BOBA CHiC firmly believes in the spirit of “You are your taste”. In line with this, the new model made sense – it enabled everyone to drink boba tea in any way they liked. This model disrupted the industry by enabling consumers to do away with fixed packaging instructions and make their own cup of unique boba tea. In times of crisis, this campaign also gave the message that “everyone can be the best version of themselves”!
Many awards and honors in the field of food and beverages
BOBA CHiC tea has received numerous awards and accolades in the food and beverage industry. In 2021, BOBA CHiC won three Gold Awards at the TITAN International Business Awards. While in 2022, Taiwan’s famous High Mountain Peacock Oolong Tea, Rice Oolong Tea and Peacock Comfort Tea won the 2022 iTQi Superior Taste Award! And their bubble tea tool series earned a Bronze Medal for the 2022 Stevie Award in International Business in the B2B Product category. Moreover, to live up to industry standards and meet consumers’ demands, BOBA CHiC tea is ISO2000, HACCP, SGS, FDA, ISO and HALAL certified.
Collaboration and partnerships are essential.
Multiple reports and studies have suggested that cooperation will be key in a post-pandemic world for full economic recovery. BOBA CHiC, as a business, has always been open to partnerships to deliver the best possible products to consumers while disrupting the industry.
The company is actively looking for global partners to expand its market and help achieve Taiwan traditional tea drinks to the wider market.
About BOBA CHiC
Since 2020, Taiwan In-house BOBA CHiC tea has won numerous awards and accolades in the food and beverage industry. Our famous Rice Oolong Tea and Relaxing Peacock Tea won the iTQi Superior Taste Award! In 2021 and 2022, Taiwan High Mountain oolong tea, Taiwanese rice oolong tea, and soothing peacock tea earned such esteemed recognition. BOBA CHiC products are also ISO2000, HACCP, SGS, FDA, ISO and HALAL certified.
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