Apple-like look with PC-like repair

Apple-like look with PC-like repair

“Instead, we’ve had this kind of reversal trend where even though the use cases are stable, the devices are designed in a way that [they] It didn’t last long. Everyone is starting to chase this kind of industrial-style ideal for a perfect seamless device, which looks great the day you buy it, but when you’ve been using it over a few years, the actual actual experience ends up being pretty bad,” he said.


“What went wrong was we stopped thinking about how people actually use their products, and we thought more about what those things should look like. It kind of hit me, this way of building a company where we can actually align incentives around product longevity, in a way that is It makes sense for consumers, it’s better for the environment, but it also works well as a business model.”

This business model is all about borrowing a trick from the tech giants, but with a bit of a twist. Similar to profitable mega app stores, Framework intends to provide a community store for devices. Users with framework laptops (and potentially in the future, others with framework) will have somewhere to go to buy anything they need to upgrade or repair their equipment, while manufacturers will have access to a large audience that wants parts.

“If you look at Apple and Google, they have done exactly that in terms of software. They have built app stores that represent these incredibly rich ecosystems of content, where anyone can access almost anything they want, and developers get this huge install base of users,” Patel said.

“But then, if you look at the hardware from these two companies, they don’t have any of those community development elements, it’s just kind of weird.”

The Framework laptop starts at $1,640 all, with Windows 11 and your choice of ports. Starting at $1,279, you can also get the DIY Edition, which leaves you to source, install an operating system, and some of your own parts.

So, how can it reach something like Apple’s latest MacBook Air in terms of price and performance? After one test, I’d say it stands up better than expected, with a few caveats. But first, let’s do the default build.

If you put together a well-configured MacBook Air 2022 with Apple’s M2 chip, 16GB of RAM, 1TB of storage, and a 67W USB-C power adapter, it’ll set me back $2,829.

Frame-wise, the pre-built chassis, motherboard with 12th Gen Intel i5, keyboard, and display are $1,279. I’ll match the Macbook’s setup of two USB-C ports on one side, and on the other I’ll put in a pair of USB-A, for $60 total.

For the RAM, I’ll get a 16GB card for $100 from the local store, leaving one slot free in the laptop in case I want to double my memory in the future. I don’t want to nullify storage, so I’ll also pay $180 for a fast 1TB hard drive. I’ll be using Linux, which is free, but if you want Windows 11, you’ll add $225. The 65W GaN charger costs about $50.

All this together makes my Framework setup $1,669. Or $1,894 if you want Windows 11, saving close to $1,000.

Inside, all parts are labeled and their descriptions and QR codes printed.attributed to him:Tim Bigs

Keep in mind that the extra money gives you a lot of extra features on your MacBook, including a more efficient processor, better graphics capabilities, and deep integration between hardware, software, and other Apple devices. But they are not features that everyone needs or wants. In addition to the framework, I have the option of making major upgrades down the road at a much lower cost than a brand new Macbook. For example, I can double the RAM for $100 if I want, or quadruple it for less than $400.

In actual use, the design, display, camera, keyboard, trackpad, and fingerprint sensor are all nicer than I expected; Easily on par with $1800 from Dell or HP. Nothing vibrates or feels loose, and it looks solid. In fact, it feels more like a cross between the Surface Laptop and the wedge-shaped MacBook Air before Apple scaled back the design further this year. The only way the casual observer will know it’s not from a major PC maker is the serrated logo on the lid, and the visible seams around the ports.

I was expecting to say that the DIY side was just for enthusiasts and that everyone else would have to take it to their local shop for upgrades, but that’s not the case at all. The components are safe and easy to get in and out, and the framework provides comprehensive guides if you’re not sure.


The barriers to openness and hardware manipulation, Patel said, are mostly mental; People just need encouragement and support to do so.

“I think everyone was surprised when we first showed the Framework laptop, just how small the trade-offs were,” he said.

“And I think consumers who look at that now realize that the reason products are what they are is not that they can’t be made more reconfigurable and upgradable, it’s that companies don’t want to make them that way.”

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